Flagship segmentFestivals
The highest content density in live entertainment and the most camera-native crowds.
Activation pattern: Weekend-long challenges per stage, sponsor missions, main-screen walls, crowd-shot aftermovie.
The crowd-activation platform for live events
Turn attendees into creators.
Turn events into media companies.
Your crowd already shoots hundreds of thousands of photos and videos at every event — and almost all of it evaporates. TopShoot collects it, activates it with sponsor challenges, displays it on your screens within seconds, and turns it into measurable sponsor revenue.
0k+
photos & videos one festival weekend already produces
<0s
from capture to your stadium screen, moderated
25–0%
higher sponsorship revenue with verified engagement data
One app on the stores — every event a branded experience
- NOVA Festival
- FC Atlas
- Summit X
- Harbour Sounds
- Arena Eleven
- The Open Air
each one powered by TopShoot
The problem
Created everywhere.
Captured nowhere.
A 40,000-person festival produces 200,000–400,000 photos and videos in one weekend — more authentic content than any media team could ever shoot. Almost all of it disappears into private camera rolls and scattered feeds. The organizer captures none of it. The sponsor can't measure any of it. The fan who shot the best clip of the night gets eleven likes from friends.
0k
assets created per festival weekend
0%
of it rights-cleared and usable today
0h
until the moment is gone from feeds
Your crowd is already shooting.
The only question is whether any of it ever reaches you.
● lostcamera roll, never shared
● scatteredwrong hashtag, no rights
The platform
Five things.
One motion.
Incumbents collect content that happens to exist, or display it, or distribute it. TopShoot owns the whole loop — and the loop is the moat.
Step 01
Collect
Frictionless capture from thousands of attendees
In-app photo and video capture built for venue conditions — burst moments, poor bandwidth, resumable uploads. Rights are cleared at the moment of upload, not chased afterwards.
10,000 simultaneous uploaders on degraded stadium Wi-Fi
Step 02
Activate
Direct what the crowd creates, in real time
Sponsor challenges, missions, voting and leaderboards turn a passive audience into an organized creator workforce. A challenge is a content brief, an engagement mechanic and a sponsorship product in one.
“Best crowd shot from the north stand — powered by Brand X”
Step 03
Display
On your screens in seconds, with credit
Live content walls on stadium screens, stage LEDs and web embeds. Every asset passes broadcast-grade AI moderation first, and every creator gets their handle on the big screen — the strongest participation motivator there is.
Capture-to-wall in under 60 seconds, moderated
Step 04
Monetize
Sponsor packages priced on measurable attention
Sponsored challenges, branded walls, sponsor-fulfilled rewards and branded recap reels — packaged units of crowd attention your commercial team resells to brands at a markup.
The platform pays for itself inside your sponsor line
Step 05
Analyze
A content graph no competitor can match
Every asset is linked to who shot it, where, at which moment, in which challenge, with which rights and which brands in frame. Sponsor reporting becomes a query, not an analyst week.
“1,840 assets featured your brand, 41 min on screen” — one query
One match day with TopShoot
From the north stand to the stadium screen in 47 seconds.
19:58 — She shoots
A 12-second clip of the tifo
A fan opens the app. It doesn't look like TopShoot — it looks like her club. Tonight's experience shows three live challenges, one sponsored. She shoots the north-stand tifo and submits in one tap, confirming the rights grant she already accepted at signup.
AI pipeline — automatic, zero curation
Tagged
+4snorth stand · tifo · pre-kickoff · crowd · club colors
Moderated
+9sbroadcast-grade score 0.99 — cleared for screens
Scored
+11squality 94 · added to challenge top 20
Rights
+11slicense ledger: cleared for sponsor reuse
19:58 — The pipeline works
Tagged, moderated, scored. No human touched it.
Every asset is processed in seconds: scene and zone tags, broadcast-grade moderation, quality scoring, duplicate clustering and sponsor-logo detection. Anything below the bar is quarantined before it can ever reach a public surface.
20:00 — She's on the screen
Her clip rotates onto the stadium wall.
Handle credited. Crowd roars.
0scapture → wall, moderated
22:31 — The fan, on the train home
The match-day reel drops. She's in it.
The AI cuts the reel from the event's actual moment timeline — kickoff, goal, tifo, full-time — minutes after the whistle. Featured creators are notified and credited. She shares it before her stop. The reel recruits the next thousand fans.
22:31 — The commercial team
The sponsor report writes itself.
- Participants
- 3,800
- Submissions
- 11,200
- Wall impressions
- 2.1M
- Sponsor engagement
- +34%
- Rights-cleared assets
- 412
- Report delivery
- < 24h
Three surfaces
Built for the fan, the marketer, and the big screen.
One platform, three faces. Designed so a single marketing person can run an entire event's activation alone.
Attendee app
One TopShoot app on the stores; your branded experience inside it. QR join, ten-second capture, challenges, voting, leaderboards.
FC Atlas● LIVE
⚡ Best Atmosphere · 2,148 entries
🏆 You're #14 — 320 pts to top 10
Organizer console
Create the event, build challenges, configure sponsor packages, control walls, override moderation — and export the report your sponsors renew on.
console.topshoot.co
Participants
3,800
Submissions
11,2k
Wall imprs.
2.1M
Wall · Screen 2 · north standPUSH TOP 20
Moderation queue0 flags · all clear
Display layer
Wall renderer for stadium screens, stage LEDs, projectors and web embeds — sponsor-framed, broadcast-moderated, controlled live from the console.
#FCATLAS LIVE WALLpowered by your sponsor
The sponsor thesis
Sponsors aren't our customer.
They're your multiplier.
You own the sponsor relationships. TopShoot creates packaged, measurable units of crowd attention — and you resell them to brands at your markup. Infrastructure that increases your revenue doesn't get churned.
Sponsored challenge
“Best sunset shot at the main stage — by Brand X.” Logo on the brief, every submission screen, the wall segment and the recap reel.
Sponsored wall
A live content wall on your screens carrying the brand frame, with content selected by the AI pipeline.
Sponsored reward
Leaderboard prizes and voting rewards fulfilled by the brand — gamification converted into brand preference.
Sponsored reel
The AI highlight reel of the event, branded and rights-cleared — an asset the sponsor can run as paid media.
Worked example — one club, one season
The platform pays for itself inside your sponsor line.
- Platform subscription
- console, branded experience, content graph
- 17 home match days
- season bundle — capture, walls, reels at scale
- 12 sponsor packages
- 6 sponsors × 2 activations, avg €6k
Your club resells those packages to brands at roughly 2× as part of larger sponsorship deals — ~€140k of new, measurable sponsor inventory, plus the engagement data that strengthens every renewal.
25–0%
higher sponsorship revenue reported by organizations that hand brands verified engagement data instead of impression estimates.
Every package ships with a report
Participants · submissions · wall minutes · votes · reel views · demographic split · rights-cleared assets the brand may reuse. Renewal becomes arithmetic, not persuasion.
The numbers the product is engineered around
<0s
capture-to-wall latency, moderated (p90 target)
8–0%
of attendees participating — engineered, not hoped for
≥0
submissions per participant per event
>0%
sponsor package renewal after the first report
Who it's for
Built for organizations that own recurring live audiences.
Flagship segment
Season infrastructureSports clubs
Seventeen-plus home match days turn TopShoot from an event tool into season infrastructure.
Activation pattern: Match-day challenges, player-of-the-match voting, stadium walls, season leaderboards.
B2B economicsConferences
Real budgets, exhibitors with activation money, and a content graph that doubles as lead intelligence.
Activation pattern: Booth & talk challenges, expo walls, exhibitor activation packages, recap reels per track.
Demand aggregationVenues & arenas
One arena hosts a hundred events a year — a venue deal makes TopShoot the default for every promoter.
Activation pattern: House infrastructure: screens paired once, every event activated from day one.
Multiplier channelAgencies
One agency relationship deploys TopShoot across dozens of client events, with margin on every package.
Activation pattern: A white-label-feeling product and a new measurable line on every proposal.
The data moat
Competitors store files.
You'll own a model of the event itself.
Every asset is linked to who created it, where it was shot, which moment it captures, which challenge elicited it, which brands are in frame and which rights attach to it. Sponsor reporting, instant retrieval, smarter reels and year-over-year insight — all answered by query, not by analyst.
“Best 20 vertical clips of the finale, rights-cleared for commercial use”
20 assets · 0.4s“How many attendee assets featured our title sponsor on screen?”
1,840 assets · 41 min wall time“Which zones produced the most engagement this season?”
North stand · +62% vs. avgTrust & rights
The first question your lawyer asks.
Answered structurally.
“Can we actually use this content?” Hashtag-scraping tools answer it badly. TopShoot content arrives because the creator chose to submit it — with the license attached.
Rights by design
A plain-language license at signup, confirmed per upload. Every asset carries a machine-readable license state — “cleared for commercial use” is a query flag, not a folder convention.
Broadcast-grade moderation
Nothing reaches a public screen without passing an aggressively conservative AI threshold. Human one-tap kill removes an asset from every surface. Full audit trail per asset.
Real revocation
Creators can withdraw their content. Withdrawal propagates to walls and future exports, with the ledger recording every state change.
EU-first GDPR posture
Data minimization, regional storage and working deletion flows from day one. Content submitted by choice carries far cleaner consent than anything scraped from a hashtag.
Pricing
Three layers. One arithmetic.
Attendees never pay, and TopShoot never sells ads inside your experience or undercuts you by selling to brands directly. The model only works when you make more than you spend — by design.
Platform subscription
€15–60k
per year
The organization license: console, your branded app experience, the content graph and analytics. Tiered by audience size and number of events.
- Branded in-app experience
- Organizer console & moderation
- Content graph + analytics
- Rights ledger & GDPR tooling
Event activation
€2–10k
per event / match day
Everything that runs live: capture at scale, challenges, walls and AI reels. Season bundles for clubs, weekend bundles for festivals.
- Capture for 10k+ uploaders
- Live walls on your screens
- AI reels within minutes
- On-call event window cover
Sponsor packages
€3–15k
per package — you resell at your markup
Pre-built sponsored challenge, wall, reward and reel units, each shipping with a measurable report. Your team marks them up to brands.
- Branded activation units
- Automated sponsor reports
- Rights-cleared brand assets
- Priced to your participation tier
A festival example, all-in:
€25k subscription + €8k activation + 4 sponsor packages ≈ €65k/year — repaid by sponsor inventory and a rights-cleared library that didn't exist last year at any price.
Your crowd is ready.
Your screens are waiting.
Run your next event powered by TopShoot. A pilot takes weeks, not quarters — and it ends with a demo reel, a sponsor report with real numbers, and a content library you own outright.